WordPress is consistently used as a CMS for SEO, partly because of its inbuilt functions – like every time you update your site WordPress automatically sends a message to Google to come and crawl you again). If you’re not directly involved in the website SEO business though you may have yet to hear why WordPress works as well as your web designers are probably telling you it does. So here are a few of my top reasons:
1: It’s free, and it’s open source. The open source revolution has meant that anyone can develop add-ons or functionality packages for WordPress, so it’s being constantly updated by talented people. Because it’s free to download, the site you make with WordPress is your own – there’s no “big brother” watching over your shoulder, you’re in total control.
2: It’s got a load of automatic features, which help you manage your SEO better. I’ve already alluded to the fact that WordPress will automatically alert Google when you post a new blog, or make a change to your site. It also has a comprehensive and extremely easy to use dashboard, which lets you manage your tags and all of your content.
3: It’s author-friendly. A lot of website SEO is based on the ability to create content peppered with the appropriate keywords. One of the great things about WordPress is its ability to be authored by as many people as you want, without worries that the authors you’re using will need to be trained. If they can use Word, they can use WordPress.
4: You can make your WordPress website look however you want. There are endless themes available for WordPress or you can develop your own. The better you are at programming the more individual your site becomes. This is mildly important for SEO purposes – where your site is obviously the same in design terms as loads of others, a first time user is less likely to stick around. But because you can make WordPress your own, you get uniqueness in how your site looks and works as well as in what it says.
5: You don’t need to be very skilled at website building to create a WordPress site – which means of course that you can run an SEO efficient project with less time involvement and so with less cost to bear. To use Joomla or Drupal you have to have a much higher innate skill level – when you build a WordPress site you can be up and running in a couple of hours. And to maintain it takes only a couple of quick sweeps a week.
Website SEO is a time consuming and sometimes finicky process. Using a CMS like WordPress can take the headaches out of some of your time constraints. If you are spending less time simply managing what content is in and what’s out, you have more time to pay attention to how good that content actually is.